Using animation to explain a complex medical condition in unborn babies.
With a tight budget and a challenging subject matter to disseminate, we opted for a simple visual style complimented with a risograph effect and clean text to help the viewer better understand the mechanics of FNAIT.
Fetal and Neonatal Alloimmune Thrombocytopenia (FNAIT) is a rare, serious immune disorder where a mother’s antibodies cross the placenta and destroy her baby’s platelets, causing severe low platelet counts (thrombocytopenia). It can cause fetal/neonatal bleeding, bruising, or life-threatening brain hemorrhages, often diagnosed at birth rather than during pregnancy